SEO — The vital part of digital marketing strategy in layman terms it is the method of making your site visible over the prominent search engine like Google, Bing, yahoo. SEO can help you grow your business through more organic traffic to your website resulting in more leads, sales, and brand awareness.
This guide will lead you from the basic aspects of SEO to sophisticated tactics that are required to go beyond a normal search engine result page (SERP).
Before getting into advanced strategies, it is important to have the basics covered. These are the fundamental principles that make up any effective SEO strategy.
What is SEO?
SEO is all about optimizing different elements of your website and it’s content to make it more attractive to search engines. This encompasses all the on-page and off-page work you do to help your site rank higher in SERPs for specific keywords. Read more to understand about SEO and SEO packages.
The Importance of SEO
SEO is important because:
- Visibility: Top position websites are clicked more as compared to those on the 2nd page of Google.
- Paid Vs Organic SEO: Organics Traffic is free which paid: ads are not.
- Brand Trust: The more honest you sound, the better you rank in search engine results to improve your online trust and credibility.
Key SEO Terminology
Here are some of the more important terms you should learn about to get started with SEO.
- Keywords: These are the words that users type on Google or other search engines. A keyword phrase would be something like, best SEO strategies.
- Search Engine Results Page (SERP): Front page of search engine after a user queries.
- Backlinks: Links from other sites that link to your Site
- Crawlers/Spiders: It’s a bot used by Search Engines to index the websites.
- Meta Tags: Meta tags including title & meta description which helps search engines to
On-Page SEO Strategies
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing both content, and HTML source code.
Keyword Research
Keyword Research is the Basis of all SEO Strategy It means finding out what your potential customers are looking for and readying your content to include those terms.
Tools: There are tools like Google Keyword Planner, SEMRush, Ahrefs which can help you to find out low hanging fruit keywords with high volume and least competition.
Long-Tail Keywords: The longer, more specific phrases so for instance, “best digital marketing agencies in New York” is more precise than just “digital marketing agencies”.
Conclusion
Your content is the king in SEO. To get your content out there for search engines to understand and rank, it must be relevant and engaging and be optimized with keywords.
More about keyword placement, use your target keywords within the title tag, Meta description, URL as well as throughout the content. However, do not simply keyword stuff?
Quality of Content The content should always be of high-quality, interactive and provide value. Articles must be valuable and can genuinely answer the needs of its users.
Make Content Easy to Read: Write Short Paragraphs, Bullets and Headings Clear to Understand. Click here to learn more about keyword research and how SEO company can help.
